Le Curate is an NYC-based Style Consultancy, specializing in personal, corporate, commercial and editorial styling services. Their two main channels of content include email marketing, in which clients receive looks directly to their inbox in an artfully editorial layout, and their website, which houses pages of aspirational style stories featuring tastemakers & influencers alike. As a designer my role was to curate material for both respective channels.
As part of a First Year assignment in Drawing and Digital Imaging at Parsons, we were asked to design a hard-cover accordion-style book that traced a journey, a 'lifescape' that expressed a changing sense of 'place'. What we defined as a journey was subject to individual interpretation, whether it be spiritual, emotional, or geographical. I chose to embark on a cultural exploration.
There are three cultures that best define me. I was born in India, raised in Hong Kong, and now live out my days in New York City. My lifescape book depicts this narrative chronologically. The book is a collage of digital and physical components, elements that define key turning points in my life's journey. I pulled material from a variety of sources, whether it'd be maps, photos, or items that I felt were emblematic of myself.
Jeff Koons is widely regarded as one of the most important, influential, popular, and controversial artists of the postwar era. This article was designed to commemorate his life's work, featuring his retrospective at the Whitney Museum of American Art. It was designed much to reflect his personality and aesthetic - fresh, bold and engaging.
A3 is an international dance music artist based in Paris and London. During my internship at Pulse Creative, I collaborated with the design team to create album artwork for each of his new releases, and subsequently build and strengthen his brand. Shown here are three renditions I designed myself start to finish, employing high-energy visuals and celestial imagery to compliment his unique sound.
Find out more about the project and Pulse's collaboration with A3 here.
View the released album art on iTunes and/or listen to A3's incredible music here.
This project was part of a class titled 'Designing for Non-Profits', led by Lisa Smith, Creative Director at Wolff Olins. The task was to selected a non-profit agency of our choice and conduct a thorough rebrand start through finish.
My internship at the United Nations entailed providing design support for the extension of the corporate identity and branding of the Department of Field Support. Largely this involved designing core identity products that illustrate corporate vision, mission and values. Design interns were responsible for the design and preparation of content/copy for corporate briefings, presentations, and fact sheets. Additionally, we contracted UN photographers to go out into the field and capture DFS employees in action. These photographs were then used in a variety of print and online products, a selection of which are shown here. Lastly, we provided support for the development of web sites, including layout, content, look and feel.
In a thriving city such as New York, entrepreneurs have reinvented the concept of ‘fast food,’ capitalizing on New Yorkers’ desire for easy, on-the go eats. Trucks and pushcarts parked curbside offer everything from the tangy nutty flavors of Thailand's chicken satay, to the cheesy breaded goodness of Italy's Arancini balls, to crispy falafel from the streets of Egypt. Such offerings reflect the urban vitality that makes New York, New York.
Cartwheel is an application bringing people closer to mobile cuisine. It provides its users with an enhanced consumer experience by tackling pervasive issues within the industry. Formerly, food trucks and carts have been transient and difficult to locate, and have earned a reputation of lacking accountability and customer service. Additionally, 72% of vendors deal exclusively in cash and customers are made to endure long wait times. Cartwheel provides an all-in-one solution to the aforementioned problems.
Cartwheel fosters a culture of street-food connoisseurs. It is a strong advocate for food, urban culture and the community that surrounds it. The in-app subsidiary platform ‘Cartwheel Community’, allows users to share, exchange, and follow people they’ve connected with on their street food adventures. It also keeps the user constantly ‘in the know’ about the latest news, events and happenings in global street fare, featuring young entrepreneurs and chefs alike. It is a platform for both discovery and for social interaction. Cartwheel stands to revolutionize the mobile food industry, bringing it into the 21st century with the help of technology, and to drive this communitarian movement around a shared love of street fare.
This is my response to a design assessment sent to me as part of the interview process for a job role of Junior Designer at Saks Fifth Avenue. The task was to create a brand story in the form of an email newsletter and a hero feature to live on the Women’s Apparel section page on Saks.com. The design had to respond to a very specific brief that proposed a tailored design direction that complimented the featured brand (Lord and Taylor) but also kept the overarching Saks brand in mind. I was fortunate to have been offered the position post-completion.
As part of a course titled 'Product, Promotion, and Packaging', I was assigned the task of developing a matchbook design for Ellen's Stardust Diner, a 50s-themed restaurant with singing waiters that serve American classics. Part of the brief was to utilize imagery that was present in the restaurant itself; i.e. A poster of Marilyn Monroe, neon signage, the tiled countertops etc. This is the design I came up with.
With over a decade of excellence in business reporting and analysis, Discovery Reports in cooperation with The South China Morning Post have successfully featured over 70 country business reports on economies in Europe, Asia-Pacific, the Middle East, and the Americas.
Discovery Reports approached Pulse Creative with the task of devising a new website concept. This was one iteration I designed.